Tips for Productive Brainstorming

How do you come up with the next BIG idea for your business? Or, for that matter, how do you come up with solutions to everyday business challenges? Do you and your employees work in isolation or do you work together?

Many business executives have been advocates of brainstorming since the 1940’s when Alex Osborn’s books became popular.

tips for productive brainstorming

Osborn spoke of four simple tenets:

  1. Don’t permit criticism.
  2. Say all ideas that come to mind.
  3. Aim for quantity.
  4. Build upon the ideas of others.

Business leaders got creative and developed many variations of the above. Not everyone feels brainstorming works, however. Some in business feel brainstorming is unproductive.

Even those who believe in brainstorming acknowledge that when done poorly, it is in fact unproductive. So that begs the questions, how do we accomplish productive brainstorming?

Champions of brainstorming for business offer these tips:

  1. Structure the problem so that it is not too broad or vague. More ideas are generated when smaller problems are presented and dealt with one by one.
  2. Inform members of the brainstorming group of the problem that needs solving before hand. They will come to the session prepared and focused.
  3. Keep the groups small, but with diverse perspectives. People tend to share more in smaller groups.
  4. Set a time limit of 60 -75 minutes.
  5. Employ a skilled facilitator to guide the discussion.

Get Professional Help for Your Next Brainstorming Session

Fresh ideas can make a business stand out from its competitors. Brainstorming can be a great way to develop fresh ideas so put some, or all, of the above tips into action and see what your team can come up with.

When you do come up with the next BIG idea, turn to National Business Capital & Services for the business financing to put it into action!

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About the Author, Megan Capobianco

Megan is passionate about helping business owners along their journey - providing them with relevant content they can use in their day-to-day operations.

Disclaimer: The information and insights in this article are provided for informational purposes only, and do not constitute financial, legal, tax, business or personal advise from National Business Capital & Services and the author. Do no rely on this information as advice and please consult with your financial advisor, accountant and/or attorney before making any decisions. If you rely solely in this information it is at your own risk. The information is true and accurate to the best of our knowledge, but there maybe errors, omissions, or mistakes.