The holidays are coming, and if you own a wine or liquor store, you have a huge opportunity to cater to the holiday spirit with liquor store business loans.
According to Nielsen, 2016 wine sales between Christmas, New Years and Thanksgiving reached a whopping $1,898,520,975. Liquor sales during the same time were at $1,607,804,171. In total, that’s over $3.5 billion!
It won’t only be your regulars flooding the store. Everyone—from recent college graduates, to middle-aged parents, to retirees—buys liquor during the holidays. Between bottles of wine for the dinner table and 12-year scotch gift bottles, there’s a huge market at your fingertips.
But to fully grasp it and maximize your profits, you’ll need to take things to jack things up a notch. Running seasonal marketing campaigns, purchasing additional stock, and other holiday initiatives can help you keep your shelves stocked and your door opening during the holidays.
There’s no shortage of demand for wine and liquor during the holiday season. Accessing small business loans for liquor stores can help you put your funds in the right place, instead of letting competitors get the edge.
You might be thinking about adding new members to your team to better serve customers with increased foot traffic. After all, during the holidays, you want to keep shelves stocked, registers moving quickly, and make sure you’re taking care of all of their needs.
Rather than waiting for the holiday season to enter full swing, it makes sense to start preparing early. By hiring new team members at the beginning of the holidays, you can make sure your store is a well-oiled machine when it really matters.
It’s also important to never underestimate the power of recommendations from a knowledgeable sales rep! Having an expert on hand to answer questions can make the difference between a happy, satisfied customer, and losing somebody to the competition.
With extra cash on hand, you won’t have to dig deep into your pockets to cover this expense by the time payroll comes around.
If you don’t have enough bottles in stock, how can you expect to increase your holiday sales?
This is the most crucial piece of the puzzle when it comes to maximizing holiday sales in your liquor store. But if you’re not proactive about it, it’s also easy for it to fall by the wayside.
When you put in bulk holiday orders, it’s important to consider a few key things:
Making your holiday orders with these points in mind can help you purchase the right bottles the first time. If you don’t take a data-driven approach, you may find yourself with too much of a not-so-desirable item on hand, and not enough holiday sellers to satisfy seasonal sales.
Why should customers choose your liquor store over a competitor? Unless you’ve already cornered your local market, you’ll need to give them a reason.
One shortcut to delivering the best holiday liquor store shopping experience around is holding fun, holiday events.
This can be as simple as setting up a display table to promote a timeless holiday classic. Or, you can also promote your holiday inventory by opening a bottle of new, up-and-coming holiday products. A few decorations can set the tone and create a winning holiday theme.
If there’s a local brewery, vineyard, or distillery, then reach out about the possibility of a partnership. Having a representative come to your store can generate even more interest, and benefit both parties.
Tastings can go a long way, but they might not be enough for your liquor store to generate new revenue. That’s where sales and free giveaways come in!
Promotional holiday bundles can be a simple and effortless way to upsell customers to a higher-ticket purchase. You can also give away a free bottle of wine for every purchase of a high-ticket liquor bottle above a certain price. At a much lower cost, try giving out a free bottle of coke (or another mixer) for every liquor bottle purchased. The opportunities are endless!
Funding for a liquor business can help you make this financially possible.
Even if you sell old-fashioned liquor, it can pay to update your store with fresh, modern tech.
If your POS system is outdated or you’re due for a refresh, then the holiday is the perfect time to act. This equipment can be expensive, but transactions can be completed in the click of two buttons. And with most new POS systems, you can track data about purchases to plan future orders.
An eCommerce site can also help you provide a convenient customer experience by fulfilling orders directly through the web. It can also show customers what your inventory looks like, without having them take a trip inside.
Before building an eCommerce site, though, be sure to verify that you’re complying with state regulations.
If your customers don’t know about your holiday promotions, then what’s the point? Holiday marketing can help you get the message across loud and clear.
First, be sure to keep your Google My Business profile up-to-date. This includes updating your hours of operation (if they’ve changed) for the holidays, responding to reviews, and more.
There are a few other ways to market your liquor store:
Liquor store business loans are one way to make sure you spend the right amount of money, instead of losing out.
The barrier to entry for liquor store financing is much lower than you might think.
There’s no cut-and-dry answer when it comes to learning what the qualifications are, since there are so many different options. But in most cases, the qualifications are:
So if you’re in the market for liquor store financing, what exactly are the best options?
With the holidays around the corner, it’s best to get the ball rolling right away.
At National, you can apply and get funded in as low as 24 hours! After completing our 60-second digital application, a Business Financing Advisor will reach out to learn more about your business and answer any questions you might have. Then, we’ll help you choose the best option in our 75+ lender network, and can have the funds deposited in your account in the same day.
Get started by applying now!
National Business Capital & Services is the #1 FinTech marketplace offering small business loans and services. Harnessing the power of smart technology and even smarter people, we’ve streamlined the approval process to secure over $1 billion in financing for small business owners to date.
Our expert Business Financing Advisors work within our 75+ Lender Marketplace in real time to give you easy access to the best low-interest SBA loans, short and long-term loans and business lines of credit, as well as a full suite of revenue-driving business services.
We strengthen local communities one small business loan at a time. For every deal we fund, we donate 10 meals to Feeding America!
Megan Capobianco is the Marketing Manager at National Business Capital & Services. Megan is passionate about helping business owners along their journey - providing them with relevant content they can use in their day-to-day operations.