For any business, reaching out to potential customers is a must. However, small businesses may not have the budget required to carry out a large-scale advertising campaign. With this in mind, the USPS has launched its Every Door Direct Mail (EDDM) service to provide such businesses with an effective and budget friendly alternative.
Every Door Direct Mail service by USPS is a cost-effective way for small businesses to reach potential customers. Basically, it’s a simple way to send promotional material without the need for a list of addresses.
An online tool on the USPS website allows business owners to select a postal route or a general area where materials are to be delivered. This could be ZIP codes, cities, or just neighborhoods.
Mapping out the delivery area is also possible using demographic data including age range as well as average household size and income for a targeted marketing approach.
EDDM allows a wide range of mail such as postcards, fliers, coupons, menu, and calendars among others. Irregular parcels up to 16 ounces, bounded printed matter, and periodicals are also allowed, pending other criteria.
Every Door Direct Mail does away with mailing lists. Small business owners can instead focus their attention on promoting their business. Reaching out to specific customers who are more likely to make a purchase allows savings on postage and printing costs.
Small businesses are allowed to send as much as 5,000 mail pieces per day for every ZIP code through EDDM-Retail. This will cost 17.5 cents each with no postage permit required. If you need to send more, you’ll need a mail provider and send mail pieces at 15.6 cents each and use a mail permit for the postal facility.
Consider Every Door Direct Mail if you’re a small business owner looking to gain more customers in your area. Contact USPS for more information.
To learn more about financing options for your small business, contact National Business Capital & Services today at (877) 482-3008 to speak with a live representative.
National Business Capital & Services is the #1 FinTech marketplace offering small business loans and services. Harnessing the power of smart technology and even smarter people, we’ve streamlined the approval process to secure over $1 billion in financing for small business owners to date.
Our expert Business Financing Advisors work within our 75+ Lender Marketplace in real time to give you easy access to the best low-interest SBA loans, short and long-term loans and business lines of credit, as well as a full suite of revenue-driving business services.
We strengthen local communities one small business loan at a time. For every deal we fund, we donate 10 meals to Feeding America!
Megan Capobianco is the Marketing Manager at National Business Capital & Services. Megan is passionate about helping business owners along their journey - providing them with relevant content they can use in their day-to-day operations.