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— Book Suggestions —

"These books helped me grow by leaps and bounds—personally and professionally—and gave me the knowledge and inspiration I needed to grow my business." - Joe Camberato, President
Delivering Happiness: A Path to Profits, Passion, and Purpose By Tony Hseih “If you’re passionate about building a company culture with positivity and creativity at its center, then Tony Hseih is a name you need to know. Hseih is great at explaining how happiness lies at the root of all successful business growth, and how it helps pave the way towards profits, passion and purpose.”
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It By Michael E. Gerber “Reading this book was extremely helpful to me while starting to build National. Gerber helped dispel a ton of false assumptions that I had while starting to grow National, and taught me the vital distinction between working on and in my business. With Gerber’s help, you’ll be ready to strike a balance between the two that optimizes your business strategies for successful and long-term growth.”
The Road Less Stupid By Keith J. Cunningham “Cunningham’s message is simple: don’t do stupid things, and stupid things won’t happen to your business! However, the way he explains it using deeply creative and engaging insights blew my mind, and helped me learn how to optimize National to start making more - and retaining it longer - with smarter business strategies that minimize the risk of stupidity in the office!”
Traction: Get a Grip on Your Business By Gino Wickman “At some point in your journey as an entrepreneur, you’ll feel like your business has a grip on you, instead of the other way around - which is never conducive to true long-term growth, as well as your mental well being. Reading Wickman’s book, I learned how to take back control of my business in these situations, and leading it towards successful growth.”
Unshakeable: Your Financial Freedom Playbook By Tony Robbins “This is one of my absolute favorites! If you’re facing financial challenges, or find yourself feeling stuck, discouraged, and unmotivated in your life as a business owner, start reading Tony Robin’s Unshakeable IMMEDIATELY. Get the guidance and inspiration you need to overcome your financial and personal worries, and jumpstart your entrepreneurial spirit!”
Never Split the Difference: Negotiating As If Your Life Depended On It By Chris Voss “I recommend this book to anyone looking to improve their negotiating skills. Voss shares nine effective principles you can use to become more persuasive in both your professional and personal life! This book has exposed me to a whole new way of negotiating, which has helped me succeed as a business owner.”
Good to Great: Why Some Companies Make the Leap and Other's Don't Jim Collins “Have you ever wondered how some companies go from long term mediocrity to long term superiority? If so, I suggest you get your hands on this one! Good to Great sheds light on virtually every area of management strategy and practice and identifies the key determinants of greatness. As a business owner, this has helped me to better understand why some companies make the leap and others don't.”
Pre-Suasion: A Revolutionary Way to Influence and Persuade Robert Cialdini Ph.D. “Reading this book has changed my perspective on marketing! Author Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. This book will help any business owner in communicating their value to their customers.”
Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm Verne Harnish “If you want to learn how to scale your business and keep all levels of your team involved in the growth of your business, this is a must-read for you. This book is an essential for all business owners to effectively strategize the growth of their business. Harnish will explain to you how to keep your employees engaged and have a strong company culture, how to have your customers do your marketing and increase profits dramatically. Apply the steps written in this book and watch your profits rise!”

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