4 FREE Ways to Grow Your Business Faster
Accelerating the growth of your business doesn’t have to cost a ton of money.
In fact, many of the fastest and most effective ways to grow a business are free.
4 FREE Ways to Grow Your Business Faster
- SEO is Your Business’s Growth Partner for Life.
SEO, or “Search Engine Optimization” is one of the single most important (and free) methods of accelerating the growth of your business long-term.
Essentially, the goal of SEO is to increase your business’s ranking for search results on popular search engines, including Google, Yahoo and Bing.
Make a list of search terms (or keywords) that are most relevant to your business.
These are the search terms that you want your business to rank for, so when a potential customer searches for information to help fix an issue, or grasp an opportunity, your business will be the first search result they click on.
For example, if you run an auto repair shop, focus on increasing your business’s search result for “how to change a tire.”
How? Create a company blog, landing page, or informational section on your website that talks your customer through their issue in detail.
The intention won’t be to sell your product, but to provide practical information that the customer can use and appreciate.
It takes a while to build SEO (there’s a lot of competition out there), but with some focus and dedication, the extreme increase in exposure, traffic to your website, and brand recognition will be well worth the effort.
(Especially because boosting your SEO won’t cost you a dime.)
Check out Backlinko.com for some fast, easy and effective SEO strategies.
- Webinars: Powerpoints with Benefits.
Webinars can be used by businesses from any industry, for any purpose as a free and easy way to engage with customers and business partners.
What do your customers and partners want to know about that your company can help them with?
Webinars are an excellent way to boost the credibility and authority of your company.
They’re also an excellent incentive to get new and potential customers and partners to send you their email addresses.
Let your customers know about your “exclusive” webinar series, how it could help them – if they send you a small amount of information.
Even if you don’t want to spend the money on Microsoft Office for your business, you can create a free Google account for free, and use Google Slides – a free and streamlined version of Microsoft’s Powerpoint – to make a killer webinar.
- Email is Your Best Friend.
It’s free, simple, fast, and engaging on a personal level.
Sending email blasts to your customers about company discounts, and new products and services is one of the best ways to engage with returning customers, and attract new ones – without spending any money.
Other than that – you’ll be surprised how much your customers will appreciate “Happy Birthday” and Holiday emails from your company.
It takes some time to start building an email list in an Excel file.
Once it’s complete, and categorized your customers by new and returning customers, it’s smooth sailing from there.
Just add customer email addresses to your list as you go!
- Employees aren’t Just Workers.
They’re the face of your company when you’re not around.
Did that statement make your heart jump?
If it did, that’s a bad sign.
If you can’t trust your employees to represent your company’s values and personality in a way that would make you proud when you’re not around, then it’s time to start hiring smarter.
All it takes is one bad employee interaction to kill your shot at a new long-term relationship with a customer or partner.
So when you’re hiring, remember: competence is key, but personality, values and customer service skills are just as important.
Make it known that only the best customer care will be tolerated in your business, and that those that don’t have values that align with your company’s culture will be weeded out.
When it comes to customer acquisition and retention, customer service makes all the difference.
Your mistakes will be tolerated more, because they trust that you and your employees want what’s best for them.
Ensuring that your customers and partners immediately equate a positive mindset to your business is the single most important and effective free way to grow your business faster.
Make this the main focus and driving force behind every action and interaction in your business operations.
Ready to Kick Your Business
Into High Gear?
There’s a billion ways to grow your business that doesn’t cost an arm and a leg.
In fact, many of the best methods are free.
But that doesn’t prove the old adage “You have to spend money to make money” wrong.
While the above methods are fast, there’s a ton of even faster methods that involve help from low-cost financing products and business services.
So if you’re comfortable spending some to start earning more, spending less, streamlining operations, protecting your business, and accellerate the growth of your business in virtually any way possible, then give our Business Growth Advisors a call at (877) 482-3008 to speak with a live representative, and ask them how they can make your growth dreams a reality.
Or, fill out our free application online – it only takes about 60 seconds – and an Advisor will call you in seconds to tell you how they can get you funded in as little as 24 hours.
Megan Capobianco is the Marketing Manager at National Business Capital. Megan is passionate about helping business owners along their journey - providing them with relevant content they can use in their day-to-day operations.
